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Strong sales with ÖMA

Your path to a successful cheese counter

The image features four individuals standing before a lush green hedge, echoing the natural setting where our Allgäu region’s organic cheeses are crafted.

Our sales team advises and supports you in effectively showcasing your range of cheeses. Together, we’ll turn your counter into a highlight and sustainably boost your turnover.

In addition, our experienced colleagues from the ÖMA Schulungswerk, Heike Fahsold-Auer and Marion Staude, offer practical seminars and webinars where you and your team can learn and deepen your knowledge of everything important relating to the cheese counter.

With ÖMA, you not only gain high-quality organic cheeses for your range, but also a trusted, expert partner at your side—always personal, committed and passionate about the very best organic cheeses.

Need help?
Frequently asked questions

Wrapping:
How do I get the cling film to wrap smoothly around the cheese?

Our one-day in-person seminar, “Cheese Knowledge for Beginners”, includes hands-on training in cutting and packaging techniques. Sessions are hosted at various organic wholesalers, and we can also deliver practical training at your shop

by prior arrangement. Enquire about dates here.

Best-before date & counter
display What does the best-before date mean for the cheeses on my counter?

The best-before date is not an expiry date; it indicates the minimum (not the maximum) period for which a cheese can be kept. Cheese, in particular, is a product that often continues to develop its flavour beyond the best-before date.

Once a piece of cheese is removed from its packaging and placed on the counter, responsibility for the best-before date rests with the retailer. As a

general rule, staff at the cheese counter should visually inspect and taste the product.

Mould!
Help! – What should I do?

It is important to distinguish between desirable mould and unwanted mould. For example, white noble mould is desirable on soft cheese. Even if it ‘grows into’ the cheese slightly after cutting, this is not a problem. However, if other moulds appear during storage, they should be treated appropriately or removed.

Our ‘Cheese Knowledge for Beginners’ seminar and the ‘Cheese II’ webinar cover the topic of mould in detail. If you’d like to learn more about this and other topics, be sure to sign up. You’ll find a

quick guide in our Cheese Glossary (Cheese Encyclopaedia) under the entries ‘Schimmel’ (Mould) and ‘Fremdschimmel’ (Unwanted Mould), with useful information on caring for the cheeses on your counter.

Need help fast? Our support team is here for you—simply reach out during your workday
.

In our Cheese Glossary (Cheese Encyclopaedia), you can quickly find answers to some questions by searching for specific keywords. For more complex enquiries, please feel free to arrange an appointment for a ‘Käse-Sprechstunde’ (Cheese Consultation) with your designated sales representative. Request an appointment here

Missing
cheese variety: If your wholesaler does not carry certain ÖMA cheese varieties, please contact our customer service team and we will gladly assist you.

Please contact your dedicated sales representative. They work closely with wholesalers and can provide additional ordering options where available.
You can find their contact details here.

Address
database: How can my organic shop be listed on the ÖMA website?

Our colleague Sabine Baldauf maintains the retailer directory of all organic shops that carry ÖMA organic cheeses. Please contact her directly, and she will be happy to add your shop to the directory. Email Sabine Baldauf

Where can I find the ÖMArange?

You can find ÖMA’s entire range of organic cheeses here. You can find suitable accessories for your cheese counter here.

Further
training: How can I, as a member of staff at the cheese counter, undertake further training?

ÖMA stands not only for the finest quality organic cheese, but also for genuine cheese expertise. Our team of experts is passionate about sharing their knowledge. Through face-to-face seminars (1–3 days) and webinars, you’ll gain a lasting, in-depth understanding of cheese. Upon successful completion, you’ll receive a certificate. More information

Sales strategies
Sales at my cheese counter are steadily declining. What can I do about it?

Your dedicated sales representative is happy to visit your location, review your cheese counter, and share actionable tips to drive sales. We also recommend participating in our seminars or webinars. Anyone who successfully completes all four webinars will be rewarded with a free online tasting event focusing on cheese and beer.

Online
marketing, social media and the cheese counter – do I need them?

To streamline your social media marketing, we recommend the biobook platform. We at ÖMA regularly post shareable content there.

For inquiries about joint giveaways or collaborative posts, please contact our marketing colleague Franziska Schließer.

Please do not hesitate to contact us if you have any queries. You can find our contact details in the ‘Contact & Contact Persons’ menu.

Looking to stock your cheese counter with ÖMA?

Here you can find our ÖMA organic cheese range

What we do for organic shops

Our
product range advice helps you select the right ÖMA organic cheeses for your assortment, and we provide guidance on display, storage and sustainability.

Please contact our field sales team for more information.

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In-person consultation
During an in-person consultation, we provide guidance on your cheese counter, cheese care, and cutting and packaging techniques. Even small adjustments can help you sell more actively and boost turnover at the cheese counter. We always bring along our latest products, which you and your customers are welcome to try during a tasting event.

Please ask our sales representatives for more details.

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Training & Courses
Our sales team can conduct small-scale practical training sessions at your premises on request.
We also recommend our seminars and webinars.

Customised solutions
: Do you need large quantities of grated cheese for processing, for example for your snack bar? We also offer a comprehensive range for the out-of-home sector and bulk buyers.

Find out more

Download promotional material, cheese accessories
, and more—
including cheese knives and other accessories—from our resources section.

Have you reached 12% yet? An attractively designed cheese counter can boost cheese sales by up to 30%! A well-run cheese counter can thus contribute up to 12% of an organic shop’s total turnover. The right temperature, an attractive presentation and personalised, expert advice are crucial factors for sales success.

Examples of
sales promotion measures

The image presents an appealing selection of dishes, including snacks and vegetable creations, showcasing the versatile pairing possibilities of our Allgäu organic cheeses.

Themed display counters

Need ideas on how to creatively design display counters, for example to kick off the barbecue season?
Get in touch with our ÖMAs sales team. We’re always full of creative ideas.

Tasting set-ups

—bread with cheese or cheese and wine—there are so many ways to make silent tastings on counters look appealing.
Get in touch if you need some inspiration!

The image presents an assortment of our artisanal Allgäu cheeses, each made with certified organic milk and aged according to traditional methods. In the scene, the cheeses are accompanied by bottles of handcrafted beverages and subtle autumn decorations, reflecting the seasonal abundance and regional heritage that inspire our dairy craftsmanship.

In addition to the cheese counter, you can also present a Cabrio counter

where customers can help themselves to pre-packaged pieces of cheese. Here, too, it makes sense to feature changing themes – such as, for example, a cheese, beer & wine combination featuring our ÖMA Zwölfender, beer from Neumarkter Lammsbräu and wine from Riegel Bioweine.

Interested in promotional opportunities or our seminar programme?

You can find a variety of promotional material here